Celebrity gossip

Some advantages for retailers that have celebrities shopping in their stores is that the public is going to want to buy the same things because famous pepole are. This will increase their sales by huge amounts because they will have more business and make a lot more money. Everyone wants to buy what is in the magazines, so retailers should be kissing celebrities butts. Some issues scould be that if they make amistake or do something wrong in their life, it would affect the retailers business. Celebrity endorsements help boost sales by bringing in people to buy the products. Everyday pepole want to wear and have what celebrities have because they think it is "in" and "popular" and "in style". Celebrities become part of the business plan because they help seal the deal, and bring in customers. They are a positive impact on the advertising. I think that celebrites have a little affect because in magazines, and on TV and stuff they look so good and you want to look like them. If you see a rich famous person, your going to want to be a ittle like them because they got it easy and you wish you could too.



a) What are some of the advantages for retailers who have celebrities who shop in their stores regularly and/or celebrity endorsements?b) What are some of the issues that some people have regarding the use of celebrities being used (paid or otherwise) to sell products or promote certain retailers?c) How do celebrity endoresements help boost retail sales?d) How have celebrities become a part of the "business plan and business model", according to the article?e) What do you make of all this? Does celebrity gossip have any impact on your habits as a consumer (consciously or subconsciously)?