Celebrity gossip

Some advantages for retailers that have celebrities shopping in their stores is that the public is going to want to buy the same things because famous pepole are. This will increase their sales by huge amounts because they will have more business and make a lot more money. Everyone wants to buy what is in the magazines, so retailers should be kissing celebrities butts. Some issues scould be that if they make amistake or do something wrong in their life, it would affect the retailers business. Celebrity endorsements help boost sales by bringing in people to buy the products. Everyday pepole want to wear and have what celebrities have because they think it is "in" and "popular" and "in style". Celebrities become part of the business plan because they help seal the deal, and bring in customers. They are a positive impact on the advertising. I think that celebrites have a little affect because in magazines, and on TV and stuff they look so good and you want to look like them. If you see a rich famous person, your going to want to be a ittle like them because they got it easy and you wish you could too.



a) What are some of the advantages for retailers who have celebrities who shop in their stores regularly and/or celebrity endorsements?b) What are some of the issues that some people have regarding the use of celebrities being used (paid or otherwise) to sell products or promote certain retailers?c) How do celebrity endoresements help boost retail sales?d) How have celebrities become a part of the "business plan and business model", according to the article?e) What do you make of all this? Does celebrity gossip have any impact on your habits as a consumer (consciously or subconsciously)?

Catchy Jingles'

That slogan assignment was hard! I didn't realize how many slogans there really were that i knew but couldn't match to the company. I think it was a good assignment because it really made you think about all the slogans that companies do/can get stuck in your head. Its a good tactic, in my mind, to make you remember their products. I am totally affected by advertising, i mean it is everywhere, how could one not notice it? Those darn jingles get stuck in my head all the time, and its affective. Advertising is very clever and they have many tricks to help sell their products.

Brand loyalty

Brands are i guess you could say important to me. When it comes to clothes, cell phones, purses, personal care products, cars, you name it, I will more than likely be picky. The reason I like brand names is because they're advertised to be the best. So everyone wants them so why wouldn't I? The reason i pick my cell phone was because it was pink, a reliable company (samsung) and because it was a slider phone, which not a lot of people have. Brands are important to me because its advertised as reliable and good quality. Brands that i don't particularly care about are toilet paper, toothpaste and school supplies. The reason for this is because its not important to have good quality everyday things. No one cares at school what kind of supplies you use and all toothpaste tastes the same and serves the same person. And when it comes to toilet paper, it all gets flushed anyways. ha ha My opinions on brand loyalty has remained the same. I like to keep up with fashion and i like to look good ( on most days) , so i like to buy the products that will help me achieve this goal.